M

Fractional Commercial Leadership for Scaling Brands

Sell Anywhere.
Grow
Everywhere.

MAD Commerce embeds senior commercial leadership directly into your brand — driving Amazon, retail, and digital growth without the full-time overhead.

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What We Do

End-to-End Commercial Leadership

We don't hand you a deck and disappear. MAD Commerce operates as your embedded commercial team — owning strategy and execution across every channel your brand needs to win.

→ Retail to Digital
Retail → Digital
Turn your brick-and-mortar presence into digital momentum. We connect your retail shelf story to a high-performing digital footprint — so every door you open drives online growth too.
→ Digital to Retail
Digital → Retail
Built online? Ready to go physical? We leverage your digital proof points to open retail doors — using DTC data, Amazon velocity, and social traction to land and expand in retail.
→ Amazon
Amazon Storefront & Ad Strategy
Full-funnel Amazon management — storefronts, sponsored ads, Brand Registry, A+ Content, and P&L accountability. We've grown accounts to 7 and 8 figures.
→ Sales Leadership
Fractional Sales Team & National Account Management
Plug into a senior sales leader with established relationships across national accounts. We act as your VP of Sales — without the VP salary — managing brokers, retailers, and your internal team.
→ Digital Retail
Digital Retail
Win on Walmart.com, Target.com, TikTok Shop, and every major digital retail shelf that matters to your category. We manage content, ads, and operations across all platforms.
→ Omni-Channel
Omni-Channel Agency & Broker Management
Sourcing, onboarding, and managing the right agency and broker partners across Amazon, DTC, paid media, and retail — so you get elite execution without the management headache.
→ Shopper Marketing
Retail Shopper Marketing
In-store programs, display strategy, and shopper activations that drive trial, velocity, and retailer confidence at the shelf — where the final purchase decision is made.
→ DTC & PPC
DTC & PPC Strategy
Direct-to-consumer growth and paid media strategy that converts at every stage of the funnel — from awareness through repeat purchase and LTV optimization.
→ Social & Influencer
Social & Influencer Strategy
Platform-native strategy across TikTok, Instagram, and YouTube — connecting influencer content to measurable commerce outcomes on TikTok Shop, Amazon, and DTC.

Track Record

Results We've Delivered

→
Grew Amazon Revenue 5–20× on Average, Within the First Year Delivered 5 to 20× revenue growth across Amazon accounts in the first year — with a profitability-first approach that builds sustainable, long-term channel health.
→
20+ Top-Tier Agencies & Brokers Hired & Managed Recruited and managed elite partners across Amazon, DTC, Paid Media, and Retail — building the infrastructure brands need to scale without the chaos.
→
10+ National Retail Accounts Managed Full P&L ownership for major FDM and Specialty retail accounts across the country — from initial pitch to sustained velocity.
→
7- and 8-Figure Amazon Revenue Grown Scaled Amazon channels to 7- and 8-figure run rates across multiple CPG brands in highly competitive categories.

Case Studies

Brands We've Built

10K
Retail Doors
Opened in
3 Years

From DTC Brand to 10,000 Retail Doors in 3 Years

A fast-growing pet health and wellness brand had built real momentum online — strong Amazon velocity, a loyal DTC customer base, and a product line consumers loved. But retail was untapped territory. MAD Commerce built the retail go-to-market strategy from scratch: recruiting and managing a national broker network, pitching and landing national and regional accounts across pet specialty and mass channels, building out shopper marketing programs, and owning full P&L accountability at every door. In three years, the brand went from zero retail presence to over 10,000 doors — becoming a recognized name on shelves nationwide.

Digital → Retail National Account Management Broker Management Pet Specialty & Mass Shopper Marketing P&L Ownership
$3M+
Annual Revenue
Amazon &
DTC Combined

Taking a Retail-Only CPG Brand Full-Channel

A better-for-you snack brand had strong regional retail distribution and a loyal customer base — but zero digital infrastructure. No website worth converting from, no Amazon presence, and no paid media engine. MAD Commerce built their DTC website from scratch, launched and scaled their Amazon storefront, ran PPC across Amazon and paid social, and executed a social and influencer strategy to drive awareness and trial. The result: a brand that was entirely dependent on retail is now generating several million dollars annually across Amazon and DTC — with digital operating as a full growth channel in its own right.

Retail → Digital Amazon Launch Website Build PPC Management Social & Influencer Shopify DTC

Where We've Played

Every Channel. Every Shelf.

Retail →

  • Amazon
  • Chewy
  • Walmart & Walmart.com
  • Target
  • Petco
  • PetSmart
  • Pet Supplies Plus
  • Tractor Supply Co.

Digital →

  • Google Search & Shopping
  • Meta — Facebook & Instagram
  • TikTok Shop & TikTok Ads
  • Shopify DTC
  • Amazon DSP & Sponsored Ads
  • Retail Media Networks
Platforms & Partners
Amazon Chewy Google Meta TikTok Shop Shopify Walmart.com Target Petco PetSmart Pet Supplies Plus Tractor Supply

Ready to Scale Smarter?

Let's talk about what MAD Commerce can do for your brand.

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Work With Us

Ready to Scale Smarter?

Fill out the form and we'll be in touch within one business day. Whether you're launching on Amazon, breaking into retail, or need a senior commercial leader without the full-time hire — this is where it starts.

Prefer email? Reach us directly at

MADCommerceConsulting@gmail.com